Build micro SaaS-AI businesses to generate passive income quickly.
We leverage AI to build, agents to run, and follow six principles learned from building and scaling tech businesses (VC and bootstrapped).
Trusted by entrepreneurs with businesses generating over $2M in annual recurring revenue.
Six principles of a successful micro SaaS-AI business
These principles help us stay focused, work with the right teams, and build great businesses.
Target a Single Role
Focus on one specific role to make it easier to identify customers, reach out, and target effectively. For example, case managers within insurance companies.
Budget & Decision-Making Authority
Target people who have both decision-making power and budget authority. They should be able to pay an invoice or put down a company card without needing approval.
Compliance and/or Deep Relationships
Focus on markets with compliance requirements or where you have deep industry relationships. Compliance needs like SOC 2 or strong industry connections make it easier to gain traction and close sales faster.
Immediate Value
Users should get value within their lunch break. They shouldn't need to wait for others to use the platform to see benefits. For example, LMBR users get assessment scores and interventions immediately.
Quantifiable Benefits
The benefits should be clear and measurable with no room for argument. Make it easy to demonstrate quantifiable value, like showing exactly how many hours a tool like AllMeds saves.
Underserved Markets
Target markets that others traditionally ignore because they're boring or lack tech-savvy founders. These overlooked sectors, like the menopause market, often present profitable opportunities.
Our Proven Portfolio
Real businesses demonstrating the six principles in action, generating recurring revenue and serving thousands of customers.
AllMeds.ai
LiveAI-powered medication risk assessment for case managers in insurance and workers compensation.
Six Principles Compliance
LMBR
LivePersonalized mobility assessments for athletes by Dr. Joseph Coyne (UFC Performance Institute).
Six Principles Compliance
Off Market Properties
LivePrivate property platform for Southern Gold Coast connecting buyers and sellers off-market.
Six Principles Compliance
MyHeroWOD
LiveComplete strategies for every CrossFit HERO WOD with scaling options and community features.
Six Principles Compliance
Product Marketing is Our Superpower
McKinsey research shows that tech companies with strong product marketing functions grow significantly faster than their competitors. Here's our free resource to help you master product marketing and accelerate your company's growth.
Latest Episodes
Episode 7: Building Your Personal Brand on LinkedIn
Turn your LinkedIn profile into a lead generation machine with proven strategies
Episode 6: The LinkedIn Algorithm Reboot
Master the 4-day performance window and increase engagement by 300%
Episode 5: The 2025 Content Playbook
Mastering SEO and AI optimization for maximum visibility
Get Your Business Idea Assessed
Only 1 spot remaining for our September 25 cohort. We'll evaluate your business idea against our six proven principles and determine if we're a match. If not, we'll still provide a roadmap for your success.